THE BEST OF WHAT'S NEXT.

UpNext’s Supplier Development Managers (SDMs) are looking beyond the product. They are looking for the right stories and the right people. 
An UpNext supplier aligns with our values, and they have a little fun while they do it. We’re looking for emerging brands, diverse brands, and category disruptors. Let UpNext take you to the next level.

© 2022 UNFI

Think You're UpNext?

Click to Apply

If your brand is selected to be a member of UpNext, you can expect a customized experience. You will have the opportunity to create a plan with your SDM for success. You will have a resource with a goal of guiding your brand to sustainable growth.

NAVIGATING DISTRIBUTION.

Face to face relationships with your mentor

The right path on the right timeline

Streamlined processes

Faster and more flexible onboarding

Visibility & access to the right customers

MEET OUR TEAM:

Click each headshot below to learn about our UpNext experts. 

Allison Hughes

Kathleen Hodge

Grace Lachona

Joan Schultz

Kayla Davis

Jen Pletscher

Phillip T. Mitchell

Aaron May

Brittney Langlois

Jennifer Nelson

HERE'S HOW WE'RE DIFFERENT:

Reach out to us with any questions at unfiupnext@unfi.com

Non-exclusive partnership

THE DESTINATION PROGRAM FOR INNOVATIVE, EMERGING AND DIVERSE BRANDS

The benefits of UpNext go beyond the relationship with your SDM. Leverage your partnership with UpNext to unlock sales opportunities through our multiple sales channels, unique marketing offerings, and tradeshow experiences.

ALL ABOARD.

Only a select number of brands move on to stage two of onboarding. 
At that time, submit a three minute pitch video to be reviewed by the SDMs and other key decision makers. Show us how you stand out. Show us how UNFI and your brand both win. Show us that you’re UpNext!

Unique tradeshow experience

Customized guidance

Increased sales team visibility