LESSON 17: GAINING NEW IDEAS AND STRATEGIES

Keeping up with current trends and fads can be challenging in any section of a store. Although the terms are similar, trend and fad do have different meanings.

  • A trend is a behavior that evolves into a long-term or even permanent change.
  • A fad is generally considered to be a quick and short-term behavior.

Examples:

A trend = low-fat items

A fad = fat replacements such as Olestra 

Utilizing tools provided by UNFI/TFF marketing is a great resource to find new items, trends and proven programs. Category Specialists can also be a great help.

Ultimately the goal is to find balance between established favorites and fresh and new products to keep your customers coming back.

Examples of resources:

  • Flyers – Published monthly, they provide information on new items or brands, insights into industry trends, and programs available through Tony’s Fine Foods. They are a great resource to help grow your selection.
  • Ad Bulletins – Published monthly, they are a list of items with available allowances. This is a great way to grow sales and promote items already in store.
  • Published guides/Look Books – Available through Marketing, Bake at Home, Merchandising, guides are available to provide in-depth information on a specific category.
  • Category Specialist – Can supply Product Information (PIN) sheets that provide vendor, product and ordering information on specific lines or items available at TFF.
  • Top Seller lists – Produced and maintained by category specialists, they offer insight into top-selling items and brands.
  • Weekly updates – These include PIN sheets, top-seller lists, vendor videos, specialist videos and product insights.
  • Meetings – Always helpful and can be conducted by phone, online or in-person.


Outside Resources

  • Trade Shows (virtual or in-person)
  • Industry Magazines and Publications such as IDDBA
  • Competitor’s publications/ads
  • Online research
  • Brokers and Manufacturer reps
  • Store tours – Whether in your area or not, visiting other stores is a helpful way to gain insight into trends and fads.   
TAKE LESSON 17 QUIZ