LESSON 16: PLANNING PROMOTIONS

Customers are more likely to buy in multiples if they are on sale or give a new item a shot if it’s offered at a discounted introductory price. It is very important to be prepared by planning well in advance for upcoming holidays and promotional events. This includes reviewing past years’ sales, taking advantage of published promotions, holiday booking opportunities, and reviewing the current mix of products.

Regular monthly promotions are offered via several different avenues.

Ad Bulletins

Published monthly promotions available to all customers are attached to the Ad Bulletin program. Check with your TFF sales rep to see if you are eligible.

Customer Specific Allowance

Ongoing Allowances are entered by the broker or vendor to support product at the retail level.

Distributer Shows (physical or virtual)

Several shows throughout the year provide access to new items as well as promotions on established favorites.

Holiday Bookings

Offered for the fourth quarter, holiday bookings are essential to securing turkeys, hams, and sides used in a holiday dinner.

Promotions can include in-store promotions, Ads, and temporary price reductions (TPRs).

Event promotions

• Seasons: spring, summer, fall, winter rotations on salads
• Sporting events: Super Bowl, World Series, March Madness, etc.
• Holidays: Thanksgiving, Christmas, Easter, Memorial Day, Fourth of July, Labor Day, Cinco De Mayo